Realizing Post-Order Engagement Magic for Restaurant Brands

Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze,...

Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze, restaurants can transform this time into a positive touchpoint, enhancing client satisfaction and optimizing the guest experience.

1. Engage with Fun Rewards

After placing an order, guests are eagerly anticipating their meal. This is a prime moment to offer perks or interactive content that keep them entertained and connected to your brand.

How to Implement:

• Loyalty Points: Reward customers with points for future discounts, encouraging repeat business.
• Interactive Content: Delight guests with brand-themed mini-games, quizzes, or haikus that entertain and engage them during the wait.

Example: Braze can automate messages delivering these rewards right after order confirmation, reinforcing a positive brand association.

2. Share the Love

Encouraging guests to share their excitement about their upcoming meal can create a ripple effect of joy and engagement.

How to Implement:

• Referral Programs: Offer incentives for customers to share a deal with friends, with both parties receiving a reward.
• Social Media Sharing: Encourage guests to post about their order on social media platforms for a chance to win exclusive prizes.

Example: Use Braze to send personalized messages prompting guests to share their experience and track these interactions to measure impact.

3. Create Social Buzz

Turn the waiting period into a social media event, encouraging guests to generate buzz around your brand.

How to Implement:

• Contests and Giveaways: Invite customers to participate in social media contests where they can win branded merchandise or other exciting prizes.
• User-Generated Content: Encourage guests to share photos or stories of their dining experience, creating authentic content that promotes your brand.

Example: Deploy a Braze campaign that triggers a contest invitation immediately after an order is placed, with clear instructions on participation.

4. Charitable Impact

Harness the power of social good by offering guests the chance to support charitable causes during their wait.

How to Implement:

• Donation Matching: Ask guests if they’d like to round up their total to support a non-profit organization, with your brand matching their donation.
• Cause Awareness: Share information about the causes your brand supports and how customers can get involved.

Example: Set up automated messages in Braze that present the donation option post-order, making it easy for guests to contribute and feel good about their purchase.

5. Personal Touch from Leadership

A heartfelt message from your brand’s leadership can go a long way in building a personal connection with your customers.

How to Implement:

• Thank You Messages: Send a personalized thank you note from the CEO or another high-ranking official, expressing gratitude for their support.
• Feedback Requests: Invite customers to share their thoughts on the ordering experience, with easy links to feedback forms or surveys.

Example: Utilize Braze to deliver these personalized messages, creating a seamless and heartfelt connection with each customer.

Maximizing the Impact with Braze

Systems like Braze are essential for implementing and measuring the success of these engagement strategies. Braze’s comprehensive customer engagement platform allows for:

• Automated Messaging: Deliver personalized, timely messages that enhance the customer experience.
• Behavioral Tracking: Measure how customers interact with your brand post-order, providing valuable insights for continuous improvement.
• Campaign Optimization: Test and refine your engagement tactics to ensure maximum impact and ROI.

By leveraging these advanced capabilities, you can turn the post-order waiting period into a vibrant, engaging, and loyalty-building experience that delights your guests and strengthens your brand.

Let’s Collaborate!

At Rapturous, we’re passionate about helping restaurant brands unlock the full potential of their digital experiences. Ready to transform your post-order engagement strategy? Let’s rap! Connect with us on social media or reach out directly. We’d love to hear your thoughts and explore new opportunities to elevate your brand.

Until next time, cheers to creating joyous, engaging, and seamless experiences for your guests!