[VIDEO] Mason Wiederhorn from FAT Brands

The co-branded digital experience for Great American Cookies and Marble Slab Creamery is a sweet treat in itself—combining two iconic brands into one seamless ordering platform that elevates customer convenience. This experience integrates mobile and online ordering for both brands...

The co-branded digital experience for Great American Cookies and Marble Slab Creamery is a sweet treat in itself—combining two iconic brands into one seamless ordering platform that elevates customer convenience. This experience integrates mobile and online ordering for both brands based on Olo, allowing users to effortlessly customize, order, and enjoy their favorite cookie-cake combos and ice cream creations through a unified interface.

Mason Wiederhorn, Chief Brand Officer at FAT Brands, joyously shares that the mission behind this transformation is all about streamlining guest engagement. “We wanted to create a frictionless and joyous experience for our customers—one app, one experience,” Wiederhorn emphasizes in his interview. The unified platform not only reduces the barriers between the brands but also allows customers to explore the best of both in one seamless journey. Whether it’s ordering a signature Marble Slab sundae or a decorated cookie cake, the new app makes the process smooth, intuitive, and enjoyable.

One of the most revolutionary aspects of this new system is the decoupling of traditional ordering silos. Instead of having to navigate separate experiences, customers can now easily switch between cookie and ice cream orders within the same digital space. This cross-brand fluidity is key for those looking to blend their sweet cravings—ice cream and cookie combos can be explored and ordered with just a few taps. This co-branding strengthens loyalty as customers engage deeper with both menus, encouraging higher average order values (AOVs) and an increase in repeat visits.

Beyond frictionless ordering, the new app also integrates a comprehensive loyalty program designed to bring added value to repeat customers. Points accumulate across both brands, making it easier to redeem rewards faster. This focus on loyalty not only enhances guest satisfaction but creates a delightful engagement loop, rewarding customers for staying within the ecosystem. Wiederhorn adds, “By merging the loyalty programs, we make it easy for customers to earn and redeem points across both brands, driving repeat sales and deepening our connection with guests.”

Speed and convenience have always been cornerstones in the fast-casual dessert world, but this new platform takes it a step further by providing advanced customization options. Guests can fully personalize their orders in-app, from picking toppings for their Marble Slab ice cream creations to designing their Great American Cookies cakes. This level of customization drives more fulfilling experiences while enabling guests to engage with the menu on their terms.

Ultimately, this fully integrated digital experience sets a future-proof foundation for both brands. It’s built to be scalable, offering a streamlined yet engaging experience across both physical and digital touchpoints. As we continue to see the rise in omnichannel restaurant strategies, this co-branded platform shines as a groundbreaking example of how seamless integrations can create long-term value for both businesses and customers.

The future of dessert ordering is here, and Great American Cookies and Marble Slab Creamery are leading the charge in joyous, frictionless experiences. Ready to sweeten your day? Dive into their new app, and watch your cravings transform into reality with just a few taps.