pancakes-rapt 1

Feed Your Brain & Imagination with Restaurant Tech Expertise Articles

cupcake-rapt 1

Restaurant Websites

Maximizing Restaurant ROI with the Pareto Principle

Leveraging the Pareto Principle is all about finding the 20% of elements that have 80% of effect on the digital experience. It's the key to incremental innovation with restaurant ordering and loyalty experiences.

Restaurant Websites

Realizing Post-Order Engagement Magic for Restaurant Brands

Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like...

Restaurant Technology

Unlocking the Future of Restaurant Reservations

Exciting news just broke in the restaurant tech world: American Express has acquired the restaurant reservation platform Tock. This new addition joins their other acquisition, Resy, creating a tantalizing possibility for the future of restaurant reservations. Will these platforms...

Restaurant Technology

3 Ways to Fix the Restaurant Loyalty Points Problem

Loyalty programs hold immense potential to elevate guest experiences and boost brand engagement. However, many programs falter due to a fundamental issue—guests often struggle to understand the true value of their points. This gap in comprehension can stifle participation...

Restaurant Technology

Why UX should be considered in restaurant menu naming and categorization

Crafting a joyous and memorable menu is about more than just mouth-watering dishes and clever names. It’s about creating a user-friendly experience that’s based in intuitive thinking that allows people to find what they want. This is all about...

Restaurant Websites

The Hidden Pitfall of Custom Icons in Digital Experience Design

Icons have long been heralded as a powerful tool to streamline actions and enhance user experiences in the realm of UX and UI design. Their ability to trigger quick recognition and memory recall makes them invaluable. However, there’s a...

Expert Insights

Delivering Value in a Changing Market for Restaurant Brands

As a restaurant brand, delivering value to customers has never been more critical. A recent Technomic study covered by Nation’s Restaurant News highlights a shift back to 2020-era price sensitivities, driven by economic pressures such as high credit card...

Restaurant Websites

Enhancing Restaurant User Experiences by Learning from E-commerce Giants

E-commerce platforms like Amazon and Shopify have set a high standard for user experience (UX). These platforms have refined their checkout processes over the years, creating a smooth, intuitive interface that customers can navigate with ease. What if we...

Restaurant Websites

The Fight Between Branding and Transactions in Multi-Unit Restaurant Website Strategies

When multi-unit restaurant leaders deliberate over their website strategy, the debate often circles around whether to prioritize branding or focus on transactional capabilities. However, this binary choice overlooks a critical aspect of modern marketing: the integration of branding within...

Load 9 More

Dig into a buffet of tasty tidbits of restaurant expertise