Mixing the Ingredients of Insightful Restaurant Data: Revenue, Frequency, & Monetization
Restaurant brands know they need data, but what to do with the data is another story. Most are left confused with what the data are showing. We fix that by surfacing the right data, then making them actionable.
Feast on these Restaurant Data & Analysis Services
Connecting Systems to Fuel Insights
Data are only as useful as the ability to culminate and connect them into a story. Without the connectivity, only part of the story is revealed leading to misinformation and misdirection. We solve that by porting online ordering, loyalty, and other data sources into a singular system, then connect the dots to reveal powerful insights.
Data & Strategy Consulting
Effective data and analytics starts by asking the right questions of the data itself. What do you want to learn? How do you test, measure, and iterate? We help you identify the right questions to ask of your data with strategy consulting.
Data Technology Consulting
The right Customer Data Platform (CDP) will help you advance your restaurant brand's marketing, revenue, and more. It starts by understanding what data is available then identifying the CDP that suits your needs today and tomorrow.
Google Analytics 4 & Olo Connectivity
Get the power of Google and Olo in one system with our proprietary middleware linkage. Pull in deep insights from Olo into GA4 to reveal actionable insights.
Customer Data Platform (CDP) Setup
Port in rich data sources into your CDP of choice from Bikky to Aben, and many others. Ensure your systems are setup properly so you can get rich data-driven insights.
Measuring Recency, Frequency & Monetization
Reporting and dashboards are great, if they're used. Most restaurant brand leaders glaze over when diving into the data making it ineffective. We've developed a steady cadence that empowers leaders with actionable insights to see the story quickly and effectively. Month to month, we serve as trusted partners to report on marketing results, traffic patterns, and more, across your restaurant brand's tech stack.
Recency
When was the last time a guest visited the location? What does that tell us about their behaviors moving forward? These questions uncover insights into how effective marketing and advertising efforts are as well as informing loyalty offerings.
Frequency
How frequently does a guest visit? Who has churned out completely? What about those in the middle? Getting guests to return more frequently is a lower cost, higher value goal of all marketing efforts. We shine light on this data to help you measure your activated strategies and optimize in real time.
Monetization
The big metric is the money. How much revenue was generated? What aided in realizing that number? Learning from the topline sales data and the efforts that drove traffic, platform optimizations that pulled more guests through, and how those coalesce are critically important data points for all restaurant leaders.
Realtime Reporting & Consulting
While we focus on larger downloads every quarter, and how they can guide our strategies in the following quarter, it's important to have real time access to your data. Data are in constant flux and we don't believ ein standing in the way as a bottlenecking middleman. Instead, you own your first party data fully and have real time access all the time.